The best sounding music seems to be the worst music. The lyrics are poisonous, and definitely affects the children. When I’m in the schools I sometimes think to myself “these kids are the walking dead.” They have no interest in learning and growing; they’re only interested in sex, drugs, money, and clothes. And why wouldn’t they be when these behaviors are valued and celebrated over and over again in the music that’s marketed to them.
The challenge for this record label is to make music that you can ride to, and when you’re ready to dig deeper, learn and grow from. That’s the problem, these current niggas have really fly beats but no substance. And these niggas are looked up to and followed. It’s the blind leading the blind. This shit ain’t cool.